Fix My Curls

Relatable Reel

"Me when I say I'm almost ready but I'm still styling my hair"

A fast-paced, funny reel showing the reality of a curly girl's "5 more minutes" routine — detangling, applying product, diffusing, fixing, repeating. The humour is the hook. Every curly girl will tag a friend. This is the kind of content that gets shared in group chats without anyone even thinking about it. No hard sell — just pure relatability that builds community from day one.

Hook: "POV: you said you'd be ready in 5 minutes... 45 minutes ago"

Products featured: Curl Cream, Leave-In Conditioner

Education Carousel

Which Fix My Curls product is for your curl type?

A clean, visual carousel breaking down different curl patterns — wavy, curly and coily — and matching them to the right Fix My Curls products. Carousels already perform well for this brand — this one adds a personalisation layer that makes people save it for reference. Each slide should be visually distinct, easy to scan, and end with a CTA to shop. The goal is saves and profile visits, not just likes.

Hook: "Stop guessing what your curl type needs — swipe to find out"

Products featured: Full range — Gelly, Butter, Leave-In, Curl Cream

Founder Content

Anshita using Fix My Curls at a random place — outside the studio

One of the biggest gaps in Fix My Curls' current content is that founder videos feel a little too staged and slow-paced. This reel changes that — Anshita using the Flaxseed Gelly or Leave-In Cream while doing something completely ordinary — at a café, in a car, at the airport. Fast cuts, casual tone, no script. The idea is to make the product feel like part of real life, not a photoshoot. Parul Gulati does this brilliantly for Nish Hair — Fix My Curls can do the same.

Hook: "No studio, no setup — just me and my curls at [location]"

Products featured: Flaxseed Gelly or Leave-In Cream

Community Reel

Mother and daughter — two curl types, one routine

A heartwarming reel featuring a mother and daughter with different curl types going through their Fix My Curls routine together. This works on multiple levels — it shows the brand is for all curl types and all ages, it's emotionally resonant, and it's the kind of content people tag their mums in. The key is keeping it natural and unscripted. Let the dynamic between them carry the video — the product is just part of the moment, not the main character.

Hook: "Same genetics, different curls — here's how we both fix them"

Products featured: Deep Conditioner, Curl Defining Cream

Behind the Scenes

Employee content — who actually makes Fix My Curls?

A fun, fast-paced reel introducing the team behind the brand — their curl types, their favourite products, a snippet of their day. This kind of content builds brand trust and personality in a way product videos never can. When people see the humans behind a brand, they connect with it on a different level. Keep it lighthearted — this shouldn't feel like a corporate intro video, it should feel like a vlog.

Hook: "Meet the curly girls who actually make this brand run"

Products featured: Team's personal favourites

Street Experiment

Approaching random people with curly hair and fixing their curls on the spot

Take Fix My Curls outside its four walls — go to a busy street, a college campus or a market, spot people with curly or wavy hair, and ask if they'd like to try the product right there and then. Film the whole thing — the reaction, the application, the result. This format is unpredictable, entertaining and incredibly shareable. Real people, real reactions, real results. No casting, no script. The surprise element makes it impossible to stop watching.

Hook: "We went up to strangers and fixed their curls — here's what happened"

Products featured: Curl Quenching Butter, Leave-In Cream

Product Spotlight Carousel

Flaxseed Gelly — what it is, why curly girls love it, how to use it

A deep-dive carousel on one of Fix My Curls' hero products. Slide 1 hooks with the product name and a bold claim. Slides 2-4 break down what flaxseed does for curls, who it's for, and how much to use. Slide 5 shows before and after. Slide 6 is the CTA. This format works because it educates without overwhelming — and people who are curious about the product will swipe all the way through. These carousels consistently get saves, which signals to the algorithm that the content is worth pushing.

Hook: "Why every curly girl needs flaxseed in her routine (and why)"

Products featured: Flaxseed Gelly

Community Content

"Things only curly girls understand" — a reel that makes people feel seen

A fast-paced, text-on-screen reel listing the most relatable curly girl experiences — the shrinkage, the humidity betrayal, the person who says "can I touch your hair?", the three-day refresh struggle. No product push. Just pure community content that makes the audience feel like Fix My Curls gets them. This is the kind of reel that gets shared and saved purely because it's relatable — and every share is a new person discovering the brand.

Hook: "Things only curly girls will understand (non-curlies DNI)"

No direct product feature — pure community play

Testimonial Reel

Real customer, real hair, real conversation

Film a real Fix My Curls customer — not an influencer, not a paid collaboration — talking about their hair journey and how the brand changed their routine. Keep it conversational, not scripted. The best testimonials feel like a friend recommending something, not an ad. If possible, show the before state (frizzy, undefined curls) and the after (post Fix My Curls routine). Authenticity is everything here — the moment it feels staged, it loses its power.

Hook: "She said she'd never find a product for her curl type — until this"

Products featured: Customer's personal routine products

Founder CTA

Anshita talking directly to camera — "If you've been putting off your curl routine, this is your sign"

End the 10 days with a direct, warm, energetic video of Anshita addressing the audience personally. Fast-paced, well-lit, straight to the point. She talks about why she started Fix My Curls, what she wants every curly girl to feel when they use it, and then gives a soft push to try the product. No hard sell — just a founder who genuinely believes in what she's made. This should feel like the end of a conversation, not the beginning of a sales pitch. Close with a link in bio CTA.

Hook: "If your curls have been an afterthought — this is your sign to fix that"

Products featured: Full routine recommendation