My
Work

Content Creator

Day-to-day content creation for Bengaluru's most loved biryani brand, helping maintain their strong digital presence through consistent and engaging content.

Content Creator

Trend-led content and moment marketing for Bangalore's popular indoor arcade. Created engaging videos that captured the fun, high-energy experience of the brand.

Creative Direction & Content

Led creative direction on shoots, ensuring smooth execution and bringing concepts to life on set. Particularly enjoyed being hands-on during shoots and driving the creative process end to end.

Content Creator

Created content for Smart Commerce by Amazon, an initiative helping small businesses digitize and build their online presence. Handled everything end-to-end — scripting, shooting and editing — simplifying complex concepts into engaging videos.

Content Creator

Drove organic engagement for this accessories brand through original reels and a series of vox pop videos — shifting the brand's content away from influencer-only reliance and building a stronger brand voice.

Social Media & Content

Created content ranging from factory operations to brand events like FOID and new partnerships. Also built their LinkedIn presence, contributing to the brand's professional and industry-facing communication.

Content Strategy & Creation

With Circle Store still in its early stages, the content strategy focused on communicating the brand's core purpose — building early identity and familiarity through storytelling-led content.

Videographer

Monthly content shoots for Bengaluru's much-loved North Indian and Punjabi food destination, producing engaging visual content that captured the warmth and energy of the brand.

Video Editor & Content Creator

Collaborated with creator Aneri Thakkar on her show exploring why relationships fail — editing the long-form YouTube episode and repurposing key moments into Instagram reels for cross-platform distribution.

Video Contributor

Part of a video campaign for World Menstrual Hygiene Day at The Quint, creating awareness content that tackled myths and misconceptions around menstruation, period products and women's health.

Content Creator

Produced awareness-led video content for The Quint's Instagram during the internship, contributing to the brand's social media presence with engaging and informative short-form content.

Event Lead

Led the end-to-end execution of Namma Creator Carnival as the overall event lead at The LIT School. A student-led offline carnival bringing together creators and communities to celebrate content and collaboration — with 10+ creators participating.

UI Design & Development

Redesigned ISV's website — starting with UI in Figma and building on Webflow. Introduced a selection-box navigation system that made it easier to explore their portfolio. The redesign was appreciated by Jivraj Singh as the most intuitive version.

Performance Marketing

Ran Google Ads and Meta Ads campaigns for Urban Vault over 2 months as part of a competitive college project. Focused on driving quality leads and conversions — achieved the highest leads and conversions among all competing groups.

AI Content Creator

Created an AI-generated video using Krea as part of a LIT School project exploring AI in storytelling. The concept followed a fisherman whose traditional skill is disrupted by AI — evolving into a collaboration that reflects the idea that talent + AI wins.